As mentioned here, Influencer Marketing is a way for brands to promote their products through endorsements or recommendations from influencers and content creators on the internet/social media. For example, companies will hire influencers with the largest number of followers and the mention of company/products should result in increased sales, hence, a more focused approach than broad scale PR/Advertising, ie, lower customer acquisition costs (CACs). 

 

Thus, these types of influencers can easily command high fees. However, startups, especially in the early stage, may not be able to retain services of such ‘expensive’  influencers and may not want to give out equity in lieu of cash. For example, a top influencer retained by the Government of China to boost country’s image ahead of the Winter Olympics cost $300,000. 

 

At ZYGY, we focus more on a broad spectrum of influencers. Our AI engine captures any influencers, both on social media (Twitter) and web, who have mentioned your startup, company, products or services. Thus, the AI Engine captures actual posts (message/content) and engagement (reactions) allowing for data driven interactive insights. 

 

An additional ZYGY unique selling proposition (USP) of the AI engine is it also captures influencers that grow organically, but may not be known to you.  For example, your startup is selling, say, fintech product/services, and you want to find/access a group (an influencer) that talks about financial literacy, wallets, payments, P2P platforms, etc, in social media in your geographical area or in a market you want to a presence in, you can connect with such people/groups influencers via ZYGY to ‘talk about’ or push your product.

 

Thus, startups have more options to access a variety of influencers within their budget for creating awareness to buzz about themselves or their products/services. Furthermore, in today’s environment of social media ‘always on,’ damage control must be part of risk management, certain influencers can be lifelines on reputation repair.